BedRug Privacy Policy

At BedRug, we take your privacy seriously. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our truck bed liner and cargo protection site. We are committed to transparency and compliance with applicable privacy laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Utah Consumer Privacy Act (UCPA).

What BedRug Collects When You Browse Our Bed Liner Site

BedRug collects information in three ways:

Information You Provide Directly: When you submit a contact form or subscribe to BedRug communications, we collect your name and email address.

Information Collected Automatically: When you visit our site, we automatically collect technical information including your device type, browser, operating system, IP address, approximate geographic location, pages visited, time spent on site, and referral source. This data is collected through cookies and analytics tools to help us understand how visitors interact with our truck bed liner content.

Information from Third Parties: BedRug receives affiliate tracking data from Amazon Associates when you click our product links, and aggregated analytics data from Google Analytics about site traffic and user behavior patterns.

How BedRug Uses Your Bed Liner Site Data

We use the information we collect to operate and improve the BedRug site, respond to your inquiries about truck bed liners and cargo protection products, send communications you’ve opted into regarding BedRug products and guides, analyze site traffic and user behavior to improve our content, comply with legal obligations, maintain site security and prevent fraud, and track affiliate referrals through the Amazon Associates Program.

BedRug’s Cookie and Tracking Technology for Bed Liner Shoppers

BedRug uses the following types of cookies and tracking technologies:

Essential Cookies: Required for basic site functionality, including navigation and access to secure areas of the BedRug site.

Analytics Cookies: Google Analytics tracks how visitors use our truck bed liner site, including pages visited, session duration, and traffic sources. This data is aggregated and anonymized to help us understand which BedRug products and guides are most useful to our audience.

Advertising Cookies: Amazon Associates uses cookies to attribute qualifying purchases to our affiliate links when you click through to Amazon.com to purchase BedRug bed liners, bed mats, tailgate mats, or van cargo liners.

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect your ability to use certain features of the BedRug site.

How BedRug Shares Truck Bed Liner Site Information

BedRug may share your information with the following parties:

Service Providers: We work with third-party service providers who help us operate the BedRug site, including web hosting services and analytics platforms. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Amazon Associates Program: When you click BedRug’s Amazon affiliate links, Amazon.com receives information necessary to process potential purchases and attribute qualifying transactions to our affiliate account.

Legal Requirements: BedRug may disclose information to law enforcement, government authorities, or other third parties when required by law, court order, or legal process, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity or successor organization.

BedRug does not sell personal information to third parties for their own marketing purposes.

BedRug’s Security Measures for Bed Liner Customer Data

BedRug implements reasonable technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, and destruction. These measures include SSL encryption for data transmission between your browser and our servers, secure hosting infrastructure, regular security assessments, and access controls limiting who can view or process personal information.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, BedRug cannot guarantee absolute security. You use our truck bed liner site at your own risk.

Your Privacy Rights When Shopping BedRug Truck Bed Liners

Rights Available to All Users:

• Access the personal information BedRug holds about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications from BedRug
• Request restriction of processing in certain circumstances

Additional Rights for EU/EEA Residents Under GDPR:

• Right to access, rectification, and erasure of personal data
• Right to restrict processing and data portability
• Right to object to processing of your personal data
• Right to withdraw consent at any time where BedRug relies on consent as the legal basis for processing
• Right to lodge a complaint with your local supervisory authority if you believe we have violated your privacy rights

Additional Rights for California Residents Under CCPA/CPRA:

• Know what personal information BedRug collects and how it’s used
• Know whether personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of personal information
• Request deletion of personal information BedRug holds about you
• Request correction of inaccurate personal information
• Limit use of sensitive personal information
• Non-discrimination for exercising your privacy rights

Additional Rights for Virginia, Colorado, Connecticut, and Utah Residents:

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) have rights substantially similar to those provided under CCPA, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions.

How to Exercise Your Rights: To exercise any of these privacy rights, submit a request by email to the address listed in the Contact section below, or use the contact form on the BedRug site. We will respond to your request within 30–45 days as required by applicable law. We may need to verify your identity before processing certain requests to protect your personal information from unauthorized access.

BedRug’s Commitment to Children’s Privacy and COPPA Compliance

The BedRug truck bed liner site is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age. If you are a parent or guardian and believe your child has provided BedRug with personal information, please contact us immediately using the information in the Contact section below, and we will promptly delete such information in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on the BedRug Bed Liner Site

The BedRug site contains links to Amazon.com and potentially other third-party websites. BedRug is not responsible for the privacy practices, content, or accuracy of any third-party site. We encourage you to review the privacy policies of any third-party site you visit. Amazon.com has its own privacy policy that governs how they collect, use, and protect information when you visit their site or make purchases through our affiliate links.

International Data Transfers from BedRug’s US-Based Operations

BedRug operates in the United States. If you access our truck bed liner site from outside the United States, your information may be transferred to, stored, and processed in the US where our servers are located and our service providers operate. Data protection laws in the United States may differ from those in your country. By using the BedRug site, you consent to the transfer of your information to the United States. We take steps to ensure adequate protections are in place for such transfers, in compliance with applicable law.

How Long BedRug Retains Your Bed Liner Site Data

BedRug retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months to allow us to respond to your inquiries and maintain records of our communications. Analytics data retention is governed by Google Analytics’ data retention policies. If you request deletion of your personal information, we will delete or anonymize it within a reasonable timeframe, subject to legal and operational requirements.

BedRug Email Communications About Truck Bed Liners

If you subscribe to BedRug communications, you will receive periodic emails about truck bed liner products, installation guides, new product launches, and updates to our bed liner and cargo protection content. You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly using the information in the Contact section below.

BedRug’s Response to Do Not Track Signals

Some web browsers transmit “Do Not Track” (DNT) signals to websites. At this time, there is no universally accepted standard for how to respond to DNT signals. BedRug does not currently respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy when you visit our truck bed liner site.

Updates to BedRug’s Bed Liner Site Privacy Policy

BedRug may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will indicate the effective date of the latest revision at the top of this page. Material changes to this Privacy Policy will be communicated with reasonable notice, such as by posting a prominent notice on the BedRug site or sending an email to registered users. Your continued use of our truck bed liner site after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how BedRug protects your information.

California “Shine the Light” Law for BedRug Customers

California Civil Code Section 1798.83 permits California residents to request information about personal information BedRug has shared with third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please contact us using the information provided in the Contact section below.

Your Consent to BedRug’s Privacy Practices

By using the BedRug truck bed liner site, you consent to the collection and use of your information as described in this Privacy Policy.

Contact BedRug About Privacy and Data Protection

To exercise your privacy rights, ask questions about this Privacy Policy, or contact BedRug regarding data protection matters, please reach out to us at: